I’m a creative strategist, illustrator, pop-culture enthusiast, lover of wine & good music 

Guided by my creative spirit, I help brands express who they are and how they want to appear in the world. Merging consumer insights, cultural trends, and my creative passion I shape ideas into heartfelt strategies for products and brands that inspire and meaningfully connect with people.

I believe in always allowing time for play! Creating moments of wonder and serenity allows space for new ideas to emerge. When I'm not crafting stories for brands, you can find me at an art gallery, drawing, surfing, and searching the world for the most delicious glass of wine.

I’m Natalia

✨I was born in Colombia but grew up in Miami

✨Being close to nature and the ocean makes me feel connected

✨I’m a sponge for culture, music & visual arts
(anything that is rooted in creativity & passion inspires me)

✨If there is one thing I believe to be true it's that you must always maintain a child-like state of wonder

Astrology 👉🏻 Virgo Sun, Aquarius Rising, Sagittarius Moon

Favorite Quote 👉🏻 “Don't follow your passion, but always bring it with you.” - Mike Rowe

Happy Place 👉🏻 A toss-up between Salvador Dali’s house in Costa Brava, Spain & My Bed

Guilty Pleasure 👉🏻 Warm Chocolate Chip Cookies

Other Things I love 👉🏻 Illustrating, the smell of books, a good story, wine, art, good music, Wes Anderson films, matcha, design, daring ideas, meditation, the ocean

EXPERIENCE

Strategy & Integration
Project Manager
2015-2016

New Business Development
Brand Strategist
2017

Marketing & Strategy
Brand Strategist
2017-2019

Strategy & Consumer Insights
Brand & Product Strategist
2019-2022